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Position Title: Director of Marketing
Classification: Full time
Location: Seattle / Remote
Reporting Into: VP Growth & Partnerships
MindBase is an Seattle-based software startup aiming to change the future of peer support through proactive detection and intervention. We have built an industry-leading software product to support mission-critical public safety services across North America. Our clients include Police, Fire, and EMS agencies, who depend on our software and on our exceptional 24/7 support to keep their personnel psychologically safe during challenging prevention, response, and recovery operations. We in turn, depend on our team of top-notch professionals to deliver and exceed our clients’ expectations.
This is an exciting time for us! We are currently experiencing significant growth, with increased sales of our software product. Join us as we continue to innovate, focusing on creative and seamless solutions that modernize how public safety agencies effectively support their personnel.
The Marketing Director provides thought leadership and oversight of all marketing activities that will directly support MindBase’s future growth. She/he will support MindBase’s go-to-market efforts to establish/expand the brand presence in multiple market segments and verticals, and to position MindBase as the leading mental health and wellness platform for Police, Fire, EMS, and other public safety services agencies in North America (primarily).
We are searching for a qualified and resourceful Marketing Director to support our rapid growth and to ensure effective and best-in-class brand marketing and demand generation planning and execution. The Marketing Director will have both strategic and tactical responsibilities, including but not limited to overseeing all marketing activity, developing marketing strategies and plans, conducting competitive research, interfacing with external entities (ad agencies, sponsors, industry event managers, etc.) to establish/expand MindBase’s brand reach, streamlining and optimizing the demand gen process, managing implementation and maintenance of marketing automation tools, establishing a metrics-driven marketing model and reporting on marketing performance, and playing a key role in achieving organizational growth goals. A key to success is collaborating and working closely with MindBase senior managers and others within the organization.
At MindBase, we understand that our business thrives when our people thrive, and a key component of our success will be the hiring and retaining of those talented and committed professionals that continue to accentuate our unique culture delivering our unparalleled success.
Oversee MindBase Public Safety brand – brand management, development of brand promise and positioning, and organizational messaging to reinforce the promise.
Unify brand messaging for MindBase’s portfolio to drive a singular/consolidated vision for the company in the public safety market.
Apply primary research and predictive analytics to drive business outcomes.
Define and apply microtargeted customer segmentation models (to be completed in collaboration with sales and product team leaders).
Work collaboratively with product and industry experts to drive creation of marketing and sales assets to support thought leadership and demand generation activities.
Drive creation of thought-leadership materials, client and executive presentations, case studies and other content designed to accelerate our business momentum.
Develop and execute fully integrated marketing campaigns which may include online/digital marketing, events, direct mail campaigns, webinars, and more.
Source prospect lists, contacts, and other market information to run lead generation campaigns.
Develop lead nurturing models/campaigns to progress prospective buyers through the marketing funnel.
Devise an effective digital marketing plan – SEO/SEM, website optimization, etc. (as needed).
Oversee promotional event(s) setup and management at industry trade shows and other venues, coordinating with sales and executive leadership to ensure effective brand presence and marketing activity.
Manage requirement development, implementation and ongoing maintenance of marketing and automation system.
Track marketing campaign ROI and report effectiveness against sales and marketing goals.
Leverage business partners and associations to extend marketing programs and reach.
Facilitate communication with cross-functional stakeholders and senior management to report on success of activities and proactively communicate plans for the coming month, quarter, and year.
Well-organized, self-directed team player; open to others’ ideas and exhibits willingness to try new things, has a resourceful mindset, and strong problem-solving aptitude.
Bachelor’s degree in Marketing, Business, or a related field, or equivalent sales and marketing experience.
5-10 years of marketing and demand generation experience.
Expert understanding of product marketing, account-based marketing, content marketing, referral marketing, and both traditional and digital demand generation principles.
Knowledge of brand concepts and experience in overseeing development of brand promise/positioning, as well as managing event and conference participation/sponsorships.
Hi-tech or software business/company experience (desired).
Excellent knowledge of MS Office and CRM/Marketing Automation Systems (Hubspot, Pardot, Seamless.ai, Intercom, etc.); comfortable learning new systems (desired).
Strong analytical, organizational, and time management skills. Excellent project management skills and a positive attitude (desired).
Excellent written and verbal communication skills, interpersonal skills, ethics, and cultural awareness.
Respond with your resume and cover letter to firstname.lastname@example.org. Please note that only resumes with appropriate cover letters will be considered.
MindBase is proud to be a diverse and equal opportunity employer and as such does not discriminate on the basis of race, color, religion, sex, national origins, age, sexual orientation, disability or any other characteristic protected by applicable laws. Selection decisions are solely based on job-related factors.
If you require accommodation during the interview process, please advise when contacted for an interview.
Respond with your resume to email@example.com